New website for a specialist interior design company + online store.
Yield asked us to reinvent the customer experience pages for its new website.
We came up with a fully interactive shopping experience and magazine-style journal that would engage users in both print and digital media. We also created visual styles and designed an intuitive navigation for the whole of the Yield online experience, so each customer can search quickly for both products and services.
For the theme, we implemented a scheme of thin serif typography arranged over three lines, integrating a thin hyphen. This allowed us to create a series of visual interpretations playing with the idea of pattern, form, and construction, all referencing aspects of the studio’s output. These elements were then integrated across the business, from print and digital to online. In our ongoing partnership with Yield, we continue to devise further elements, keeping the website fresh and intriguing.
As Yield was interested in showcaseing thier work with the power of beautiful minimalistic product photography and we structured the landing page focusing on the same.