KITH NYC

A new contemporary look for the iconic department store.

SERVICE:

// Website
// Identity
// Web App
// Digital & Mobile
// Digital Advertising
// Print & Packaging
// SEO

WEBSITE: www.kith.com

WEBSITE

When Kith NYC shared with us that a significant portion of their traffic was coming from iPads, we quickly calculated the significant positive ROI we could expect from building a native app and refreshed website for this constituency while simultaneously burnishing Kiths’ reputation as a leader among luxury retailers in the digital world.

USER EXPERIENCE

Kiths’ website is a blend of elevated content and a classic shopping interface. Our team worked to ensure these two integral components were translated into a tablet- suitable form factor. We created a menu and navigation system that allows users to easily shop a vast collection of items without being overwhelmed or feeling lost, while maintaining familiar design cues from Kiths' existing web experience.

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TAILOR MADE

Same as the all new website, the app’s interface lets the iPad’s large display and touch-based interface shine, allowing users to swipe through appealing, large images of clothing.

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