When Kith NYC shared with us that a significant portion of their traffic was coming from iPads, we quickly calculated the significant positive ROI we could expect from building a native app and refreshed website for this constituency while simultaneously burnishing Kiths’ reputation as a leader among luxury retailers in the digital world.
Kiths’ website is a blend of elevated content and a classic shopping interface. Our team worked to ensure these two integral components were translated into a tablet- suitable form factor. We created a menu and navigation system that allows users to easily shop a vast collection of items without being overwhelmed or feeling lost, while maintaining familiar design cues from Kiths' existing web experience.
Same as the all new website, the app’s interface lets the iPad’s large display and touch-based interface shine, allowing users to swipe through appealing, large images of clothing.